What is Online Marketing?
Online Marketing is the marketing term which the art or we can say the marketing science of selling services and products over the Internet or digital network. Internet marketing and Digital marketing both are related to online marketing.
Let’s understand the Digital marketing.
“Digital marketing” is the marketing of products or services using digital technologies on the Internet, through mobile phone Apps, display advertising, and any other digital mediums. Digital marketing channels are systems based on the Internet that can create, accelerate, and transmit product value from producer to a consumer terminal, through digital networks as per Wikipedia.
So, Online marketing is the act of promoting and selling products and services by leveraging online marketing tactics like email marketing, social media marketing, display advertising, search engine optimization, Google AdWords and more.
Now, you may have a question that,
Why Online Marketing?
Let’s think about traditional marketing. Traditional marketing has included mediums like print, billboard, television and radio advertisements. While you are using traditional marketing, the cost to market products or services was often prohibitively expensive, and traditionally difficult to measure.
Here are some key benefit of using online channels for marketing a business or product.
- Get more customers
- Better business, product or service visibility
- Improve the local business presence
- To draw high-quality traffic to the website
- Improve brand awareness
- Long-Lasting business relation for repeat business
You may also have a question that,
Why You Need an Online Presence?
In the past, almost all businesses are local. It didn’t make sense to waste time and money on online marketing when all your business was local.
Now with increasing local search and people’s new habit of searching on the internet first, it matters. Essentially, all businesses should include some online marketing in their marketing mix.
The use of online marketing in the Internet era not only allows brands to market their products and services but also allows for online customer support through 24/7 services to make customers feel supported and valued. The use of social media interaction allows brands to receive both positive and negative feedback from their customers as well as determining what media platforms work well for them.
You may follow different online marketing strategies.
Online Marketing Strategies
- Affiliate marketing
- Online Display advertising
- Email marketing
- Search engine marketing
- Social Media Marketing
- Social networking service
- Online public relations
- Content Marketing
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